WHAT IS DIGITAL MARKETING
Digital marketing is the practice of promoting products, services, or brands using online and digital channels instead of (or in addition to) traditional methods like TV, radio, or print ads.
SCOPE PF DIGITAL MARKETING
The scope of digital marketing is very wide and continuously growing as businesses increasingly shift to online platforms. It offers numerous career opportunities such as SEO specialist, social media manager, content marketer, PPC expert, and digital marketing manager across almost all industries including e-commerce, education, healthcare, IT, finance, and entertainment.
TECHNIQUES OF DIGITAL MARKETING
SEO [ search engine optimaitions]
The process of improving a website’s visibility and ranking on search engines like Google by optimizing content, keywords, technical structure, and user experience, in order to attract more organic (unpaid) traffic to the website. There are two types of SEO
a. On page SEO
b. Off page SEO


